The Scarlet Letter
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OnlyinCbus  ·  Columbus, Ohio

Reach everyone in Columbus.

Over 250,000 local followers. 4 million organic impressions a month and an audience with a decade of trust in the brand. This is what paid media can’t buy.

Let’s Get Started Book a Call
4,000,000
Impressions per month
Monthly average
4.15%
Interaction rate
Instagram benchmark: under 1%
$0.0075
Cost per impression
Paid IG average: $0.07 – $0.15
01  ·  Audience

Audience

Views
4,901,493
Posts, reels and stories
Unique viewers
575,406
8.5 views each
Interactions
203,472
Likes, comments, saves, shares
Net new followers
+2,398
Organic
Age  ·  share of viewers
13–170.3%
18–246.3%
25–3430.9%
35–4433.5%
45–5416.9%
55–648.4%
65+3.7%
010203040%
81.3% are 25 to 54.
Views by format
Posts2.4M
Reels2.1M
Stories390K
Gender
Women61.7%
Men38.3%
Views by audience
60.6% FOLLOWERS
Followers60.6%
Non-followers39.4%
Location
97%
Central Ohio
Westerville1.8%
Upper Arlington1.7%
Dublin1.7%
Gahanna1.4%
Top suburbs by viewer share.
Best posting window
Peak
Elevated
Sunday to Tuesday, 3 to 6 PM. Reported by Instagram in Mountain Time.
Top post of the quarter
761.7K
Tornado damage in Old Town East
15% of the quarter’s total views.
02  ·  Campaign

Rental market

Kaufman Development and Oakwood Management.

Gravity  ·  percent occupied
0 25 50 75 100 44% WAIT LIST BEFORE AFTER 44% OCCUPIED FULL + QUEUE
Kaufman Development  ·  single property
10×Increased instagram following over 10X (from 1200 to over 12,000)
44%Took gravity from 44% occupancy to a wait list.
Oakwood Management  ·  six properties
500KProduced over 500,000 local impressions helping to fill 6 different properties.
6Properties filled across the portfolio during the partnership.
“The Onlyincbus partnership has been a home run for us. The channel has huge reach and engagement, making it a great opportunity with the appropriate creative. Tim and Jacob helped guide our creative and campaigns, leading to wonderful results on our end.”
Paul Burke, Oakwood Management
03  ·  Campaign

TopDog Law

June to July 2025, month over month.

Total impressions
June
419K
+27%
July
531K
Total engagements
June
11,965
+108%
July
25,492
Cost per impression
June
$0.0095
↓21%
July
$0.0075
Impressions per post
June
July
04  ·  Cost

Cost

Cost per impression
@onlyincbus $0.0075
Paid IG average $0.07–$0.15
Measured on live campaigns.
Equivalent paid buy, per month
$7,000–$15,000
A comparable paid media buy on Instagram at this impression volume runs $7,000–$15,000 per month with a fraction of the engagement. This is organic reach, from an audience that already trusts the brand.
05  ·  Contact

Get in touch

Calendar Book a call

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