A comparable paid media buy on Instagram at this impression volume runs $7,000–$15,000/month with a fraction of the engagement. This is organic reach, from an audience that already trusts the brand.
TopDog Law · Real Results · June – July 2025
Total Impressions
June
419K
+27%
July
531K
Total Engagements
June
11,965
+108%
July
25,492
Cost Per Impression
June
$0.0095
↓21%
July
$0.0075
Impressions Per Post
June
July
@onlyincbus CPI
$0.0075
vs
Paid IG average
$0.07–$0.15
Reach all of Central Ohio organically for 10x less than "standard" paid advertising.